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No more burned coffee and stale Twinkies…today’s convenience stores and gas stations have gone upscale and Premo helps…capturing this trend, meeting new kinds of consumer demand, and maximizing per-visit revenue. The Premo is designed for the convenience buyer, but also reach a bit beyond, capturing people with a more sophisticated appetite. A bright, refreshing presentation highlights the entire product line and provides an ‘umbrella’ brand with the potential for crossover menu items as well as additional categories.
Beyond naming and visual language development, we implemented the brand throughout the entire range of communications touchpoints – packaging, POS merchandising, labeling, exterior signage, advertising, sales presentations, sell sheets, delivery vehicles, uniforms, casework modules for large installations, and a full-scale store mock up for trade show use.
