There has been a revolution at your roadside retailer. A cold-war of clever design in the refrigerators. The thousands of packaged foods competing for your dollars, attention and appetite have embraced branding and staked their claims to time-stressed consumers.
And there’s no room for brands that are under dressed.
No more burned coffee and stale Twinkies, today’s convenience stores and gas stations have gone upscale. Premo helps capture this trend, meeting new kinds of consumer demand, and maximizing per-visit revenue. The Premo is designed for the convenience buyer, but also to reach a bit beyond, capturing people with a more sophisticated appetite. A bright, refreshing presentation highlights the entire product line and provides an “umbrella” brand with the potential for crossover menu items as well as additional categories.
Beyond naming and visual language development, we implemented the brand throughout the entire range of communications touchpoints – identity and logo creation, packaging, POS merchandising, labeling, exterior signage, advertising, sales presentations, sell sheets, delivery vehicles, uniforms, casework modules for large installations, and a full-scale store mock up for trade show use. We built a brand that’s visible in the jungle of high-impact, best and worst retail design, ready to find new customers.
