Yes, there is a Joseph Jeup; he designs the furniture, he's in the shop with the craftsmen, he studies each piece, then he signs his name to the ones he likes and puts them up for sale. Jeup tables and casegoods don’t go to garage sales, they go to the grandkids.

The identity and brand communications highlight and consistently reinforce the perfection, personality and integrity that permiates all aspects of the Joseph Jeup experience.