In 1907, Italian immigrant Vito Palazzolo started a family business with $37 and all that his grandfather and uncles had taught him. Here in the land of opportunity, it didn't take long for Vito, a savvy competitor, to build a thriving business. Vito had the freshest milk and ricotta, but just as important, people knew they could depend on him: the right day, the side porch (if you asked), usually 15 minutes early. Growing up, Gregg Palazzolo would sit next to his grandfather's desk while Vito added up the day's receipts.
Vito was always thinking about customers, and how to keep them coming back for more. So every year at the Holidays, there was a Palazzolo's Dairy gift. It was a 'Thank you', but it was more. It validated the customer relationship, recognizing it as something more than just commerce and a daily transaction. That personal touch, the beginning of the Palazzolo brand, created a legacy.
We choose to acknowledge the humble milkman whose example of 100 years ago still serves as our compass. A century later, Palazzolo Design continues to honor that common-sense approach to working, no small feat in today's business climate, which too often bends to cliché, sheep's clothing and ethics-on-the-fly. We've thrived on this philosophy, never becoming part of the status quo.
For more than 30 years, we've helped clients use design as a business tool; to distill and express essential ideas, to build global and local brands. With a deep, recognized portfolio of corporate identity breakthroughs, our senior-level talent works hands-on with client decision-makers. We find new ways to emotively engage customers and differentiate brands, to explore new messaging, to leverage fresh touchpoints and new forms of media, and to plan and measure more effectively.
At the end of the day, it's really all about results, isn't it? Allow us to summarize. Over 5,000 client engagements. Professional recognition by over 25 regional, national, and international groups including The American Ad Federation, STA, Graphis, and Print. More than $10 billion in client business value created as annual revenue or shareholder value. And most importantly, clients who keep calling us.
So, how about you?